Open Africa has six routes in Zambia. Routes are marketed through the Open Africa website which connects communities with travellers. Since 1995, 63 routes have been established in six countries, positively impacting 2,400 participant businesses and over 27,000 livelihoods. Open Africa is a not-for-profit organisation under the patronage of Nelson Mandela. Every cent is ploughed back into the activities it undertakes to benefit marginalised and rural communities in Africa.
A route is a destination-level partnership clustering travel services such as accommodation providers, tour operators, transport operators, local artisans, guides, food suppliers, other tourism entrepreneurs and local Government. In promoting travel to their area it brings people together from all levels of the community. A route can be any length, covering varied attractions and can be traversed by any means.
Establishing a route takes time and resources. Some routes are opened up with finance from government or aid agencies, others through sponsors and benefactors, or a combination of these. The Open Africa routes focus the attention of communities on the value of their nature and cultural resources as future wealth creators, providing them with reasons to protect their resources.
Join Open Africa’s life enriching journey by partnering with them. If you are inspired by what you see or experience, contact them to discuss how you might get involved.